The Lao Brewery Company (LBC) yesterday introduced their latest product, a new variety of beer named Lanexang, to provide beer drinkers with a wider selection.

“We have been making preparations and conducting market analysis for the release of this product since 2005, so today we're very pleased to announce another new product is ready for release,” LBC Senior Deputy Managing Director, Mr Sounthone Phommachack, said at a press conference to announce the product yesterday...more info>>

“The logo of our new beer pictures the head of an elephant. We're not concerned consumers won't recognise it as a Beerlao product just because it doesn't show our traditional tiger head logo. In fact we have plans to introduce other new products with logos featuring various national symbols,” Mr Sounthone said.

“We have ideas about introducing other products with names such as Mekong beer and That Luang beer, because these are very popular names in Laos .”

“We called the new beer Lanexang because historically Laos is referred to as ‘the land of a million elephants'. Our new product marks the company's achievement in operating for 35 years and also celebrates International Labour Day, which occurs on Thursday,” Mr Sounthone said.

The company also held a ceremony recently to mark the first sales of beer produced at its second factory, located in Nongveng village, Pathoumphon district, Champassak province. The first factory is situated at Km 12 on Thadeua Road in Hadxaifong district, Vientiane .

The company's two breweries are currently able to produce 200 million litres of beer annually.

Beerlao accounts for 99 percent of domestic beer sales and is exported to 12 countries.

The company contributes large amounts to the national budget, last year earning 500 billion kip for the government.

By Vientiane Times